Book Sense Gift Card Program Becomes ABA Gift Card Program

June 04, 2008

With the launch of IndieBound, the Book Sense Gift Card program has become the ABA Gift Card program. Although the websites of the card program administrator, Givex, look different, the functionality has not changed. There is a new URL for the card reorder site, www.jettdirect.com/aba/, and booksellers accessing the old site, booksenseorders.givex.com, will be automatically redirected.

As the Book Sense Gift Card program becomes the ABA Gift Card program, there is the opportunity to revise some popular designs and introduce new ones. Based on sales, some of the standard designs will be reprinted without the Book Sense logo. Tome Lite (open book on white background), Happy Holidays! (snowflake), Bookworm (illustration), and Mary Engelbreit's "A Book is a Present..." all fall into that category.

El Libro (open book in a muted design) will be discontinued due to increased licensing fees. Modern Reader (illustration with glasses) and Tome Dark (open book on a dark background) will be discontinued once our stock is depleted. Matching presenters will be revised and a few new designs are in the works. ABA will continue to offer publisher-sponsored cards and presenter sets throughout the year.

ABA is asking Gift Card Program participants to vote on seven new card designs and three new presenter designs. Depending on the results of this survey, new cards and presenters will be available by late August/early September for purchase on the card order site. Generic cards cost 22 cents each, with a minimum order of 100. Booksellers can buy 250 cards and add an imprint for an additional 9 cents per card plus the $25 setup fee. As of August 1, all presenters (minimum order of 100) will cost 12 cents each. Some cards will have matching presenters and others will work with a more generic presenter.

Booksellers may continue to sell and redeem gift cards bearing the Book Sense logo since all gift cards associated with our program are consumer-friendly and will always be valid.

Questions can be directed to aba@givex.com.

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