2008 FREADOM Gift Cards to Benefit ABFFE Now Available

June 12, 2008

The American Booksellers Foundation for Free Expression is seeking bookstores to sell the 2008 version of its popular FREADOM gift card, featuring Roger Roth's illustration of the Statue of Liberty reading a book.

"The FREADOM card has become one of the most popular ways for booksellers to support ABFFE and free speech," explained ABFFE President Chris Finan. The card was introduced in 2006, and last year alone, 30 bookstores sold more than 3,000 cards, raising nearly $12,000 to support ABFFE's vital work.

The FREADOM card, offered in conjunction with the American Booksellers Association's Gift Card Program, is an easy way for booksellers to support free expression. ABFFE provides the cards for free -- covering the cost of the card, the matching presenter, and the 50 cents per card transaction fee -- in return for a donation of 10 percent of the gift card sale and any amounts later added to the card. ABA handles the accounting, tracking the sale of the cards, deducting the donation, and transferring the funds to ABFFE.

All other ABA Gift Card Program fees, including shipping and handling, apply. Booksellers who wish to add their logo will need to pay for imprinting.

More information about the FREADOM card is available via a downloadable order form. To place an order, ABA Gift Card Program participants should send an e-mail to Jill Perlstein at jill@bookweb.org, or fax the order form to (914) 373-6685.

Topics: News - Bookselling, Free Expression, Gift Cards,